JDE Common Grounds

Common Grounds is the sustainability program of Jacobs Douwe Egberts (JDE). As a buyer of 8% of the world’s coffee supply, JDE needed a clear and ambitious identity that brought to life their commitment to more equitable and sustainable standards for their coffee and tea partners worldwide. We worked to develop the program’s strategy and communications materials, a expressive suite of illustrations featuring the organization’s global regions of work, as well as its visual identity– based around the five-petalled coffee flower and the concept of a shared future between JDE and its farmers.

Winner in Sustainable Identity Design, FAB Awards 2019.


  • Agency : DesignBridge
  • Role: Creative Lead
  • Illustration: Marianna Tomaselli